You may also like these news :
Selling Inside the Red Zone
Consultant Allan Colman insists that sports analogies are perennially useful. For anyone who needs to sell in order to eat, football announcers offer a rich vocabulary focused on the goal line -- on getting close to the real payoff and then focusing mightily on making the score. Colman uses the concept of the "red zone" to apply to business development. And from there it's just a short punt over to the professional services and the elusive art of selling legal skills and expertise.