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Out-of-State Firms Should Be Wary of New York's New Ad Rules
Since the area of online marketing -- which includes Web sites and blogs -- doesn't respect geography, out-of-state firms would be well-advised to comply with New York state's recently passed ethics in advertising rules, according to Assistant Executive Director of the Philadelphia Bar Association Paul Kazaras. Because strict new rules in states such as New York have yet to be fully defined by the courts, firms that have an office or expect to work in those states should attempt to comply early, he said.