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Truth in Large-Firm Advertising
While humor columnist The Snark says he has no doubt that advertising works, he doesn't understand the meaning behind a lot of large-firm campaigns. "Leadership. Creativity. Results." "Breadth. Depth. Results" -- what do those even mean? Only that the three-word combo is hot, especially if it contains "results." One thing The Snark does know is that name recognition is key, and with ever-decreasing attention spans, no firm should have a name so long that people need to catch their breath while saying it.