How Good Law Firms Can Avoid Bad Mergers

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The free-market system is not always as tidy as some enthusiasts claim. Consider a bad law firm merger. While there have, unfortunately, been enough such fiascos in the past three decades, the bad ones aren't always easy to identify. The merged firm is often so large that it may lumber along for years as profits stagnate and practice groups in disparate offices settle into their silos. Consultant Allan Colman explains how creating a practicable marketing strategy is the very soul of a merger.

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