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Chief Marketing Officers Are Dropping Off at Some Law Firms
If it seems drafty in some high-rises, it might be the revolving door of marketing departments in some large firms. At least four law firms in Pennsylvania have recently seen the departure of their CMO or other high-ranking marketing staff. Despite the turnover, most everyone at the firms seems optimistic about the increasing tenure of senior marketers. They say firms are taking more seriously than ever before the role of business development as part of a profession that increasingly looks like an industry.